As a blogger, there are several kinds of websites that you will be introduced to while you go through the blogging journey. These websites include multiple types such as do-follow websites for link building, free ads site, traffic exchange sites, etc. It is very important to be sure of what kind of websites you use to grow in your blogging journey.

Traffic Exchange websites have seen a huge growth in their usage in the last few years. Many bloggers have turned to these websites to gather quick visits and in large numbers. But multiple bloggers have been advising against the usage of traffic exchange web sites. In this post, I will take you through the main reasons about why you should avoid using these traffic exchange sites.

Risk of Google Adsense Ban

Multiple cases of Google Adsense banning have taken place because of the traffic exchange websites. Although there is nothing official but many experts have said that using traffic exchange websites on sites with Adsense is against Google policies and are most likely to result in Adsense ban. That will mean the waste of your months or years of hard work of getting the Adsense account approved. 

Increase of Bounce Rate

Bounce Rate means, “The percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site”. [From Wikipedia]. From Traffic Exchange websites, the majority of the visits are short-term visits and usually last from 15-30 seconds. This obviously leads to the increment of bounce rate of a website. If you do a small research on bounce rate on Google, you will find the huge number of disadvantages of increased bounce rate.

Fake Visits

If you have even some brief information about the usage of traffic exchange sites, you will know that the traffic exchange sites only produce fake visits. Many people use bots for the traffic exchange websites without captcha and even the sites which contain captcha fail to create any actual visits because of the fact that the users are only interested in increasing their “credits” and their own visits. So, while visiting other websites, they quickly spend the required few seconds and get on to the next website. This process might be completed by an actual person but it acts like a fake visit because the user might not even look at your website.
It is always better to go for the organic methods of making your blog a success. Search Engine Optimization, Social Media Optimization, Paid Advertisements, etc. can lead to much better and real results. 

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