Creating blogs is a great way to promote your business and your website, you are not only able to connect directly to your customers/readers to create brand loyalty but it can moreover help you improve your ranking on search engines.

The better you manage your key words in your blogs the better your search results will be. This concept is extremely important because the higher your website pops up on a search engine the more potential you have to make credit card sales.

Because keywords are so important, most internet marketers don’t take any chances and they usually have multiple blogs going at the same time. Having multiple blogs is always a good idea; in case one flops, you still have other avenues to pursue. Also being able to link between the different blogs can also help you improve your SEO abilities.
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However, running multiple blogs can be extremely difficult and at times overwhelming. It takes strong dedication and time management skills to successfully operate multiple blogs. These seven steps can help you use your blogs more effectively.

1. Prioritize, prioritize, prioritize...

It seems redundant but we can’t stress this enough. If you are starting a new marketing campaign, the blog that is associated with it will need more maintenance than a blog that has an established following.

Depending on what product or service you are trying to sell, it is good to have new content almost every day. At the same time you also don’t want to neglect the blogs that are giving you a positive return on investment. A blog that is established should be updated at least one or twice per week.

Prioritize also means learning to drop blogs that aren’t giving you a return on your investment. There are blogs that will work for you and there are some that won’t. Instead of waiting for the blog to turn around, it might be easier if you just dropped it.

2. Organize your time effectively

A calendar costs you only a few dollars and it will end up saving your life. Once you have one, write down when each blog has to come out, whether it is once a day or once a week. This one simple tool will help you keep on track of all the tasks that you have to complete. Sticking to your deadlines and publishing on time, means that you will establish good credibility with your customers.

Keeping organized also means that you should keep track of how long it takes you to write and update your blogs. If a blog is taking up too much of your time but doesn’t have a huge payoff then you have to ask yourself if it is worth it.

3. Don’t try to multi-task.

This piece of advice is closely related to being organized and it could just save your sanity and it means that you shouldn’t try to write two different blogs at the same time. Also by taking a “piece-by-piece” approached you will actually feel less overwhelmed. Before updating a new blog, make sure you are finished writing the previous one.

A good idea after you have finished writing it and before you post it, put it aside for a few hours and then come back to edit it. Taking your mind off the blog, even for just an hour, will help you find grammar and spelling errors.

4. Keep your blogs related

We all have our strengths and weaknesses and it is important to highlight the things we do best. If you are a financial wizard and want to help people manage their budget, then why would you be writing about toaster ovens or puppies? Even if these are hot topics on the web, if you don’t have experience don’t try to market them. The web is extremely large and there will be other marketing opportunities.

It is better to stick with blogs that you have knowledge. Going back to our example, the financial wizard should stick to writing about the stock market, bonds, even mutual funds and hot investment products. There are plenty of marketing opportunities and it is just a matter of finding then and this goes to everyone who has their own unique experience.

5. Automate as much as possible

The more you can automate your blogging, the more work you can do (in theory; however we preferred to use the extra time to relax). There are programs you can use like twitterfeed, which will automatically update your twitter account when you release a new blog.

Google reader, which is an RSS feed, is another useful program that could help you save time. This means you don’t have to keep searching for the regular blogs that you read on a regular basis.

There are also other programs like Evernote that you can use to organize all your tasks. You can also use it to take notes. There is a smart phone application so you can make notes whenever you are hit by inspiration.
If you are writing a popular blog then that means you will be receiving emails. You can organize your blogs so that all the emails come into one account. At the same time you can also program auto-responders to connect with the people who contact you.

6. Hire ghost or guest bloggers

This is a great option if you need to take some time and go on vacation. But it can be risky. If you have an established client base they will be used to your tone and writing style; if you suddenly change the tone it could turn some of your clients off.

Another downside is that if you hire someone make sure they have the experience necessary to complete the task. There are a lot of freelancers who unfortunately are less than truthful about their English skills. If this is the case, then unfortunately you will probably spend most of your time editing the content than relaxing on a white-sandy beach.

7. Make sure you have one successful blog

Having ten blogs that are making money is the dream of any online marketer; however this will probably remain a dream. To manage more than five or seven blogs on your own is probably unrealistic; trying to take on more will mean that one or two will suffer.

Before you can run, you need to be able to walk and that means starting out with one blog that is successful. As a marketer you want to make sure that what you are creating has an impact on your customers otherwise you are just wasting time and money.

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