Social media optimization is similar to search engine optimization. It is intended to make more people visit your website and pass the message of your product or website on other social networks. If you want to make your website social media optimized, you need to follow some very important rules to make it successful. 13-Rules-of-Social-Media-OptimizationGiven below are 13 rules that can help you.

1. Increase link ability: Most of the websites are static and not updated often. If you want to optimize it for social media you have to increase the link ability for the content. One way is to add a blog. Others include creating white papers, aggregating existing content etc.

2. Bookmarking and tagging should be easy: The pages of the websites should have enough tags. Tags are nothing but the suggested entries of a link. Ensure that the pages are tagged first to social bookmarking websites.

3. Reward inbound links: Inbound links are usually considered as a success for a blog. They are very important for increasing the overall rankings and search results. Provide rewards for encouraging more inbound links.

4. Let your content travel: SEO can be achieved by making some changes to your web pages. SMO on the other hand is having content that can travel or be submitted to other sites. They have to be portable and in formats such as PDFs, audio and video files.

5. Mashup is a great option: You can be at great benefit if you let your content be used by others. For example, YouTube lets other people cut and paste their code into other websites. This has enabled great growth. RSS is also another way for creating mashups to drive traffic to your website.

6. User resource: Include outbound links in your content and add value to the users. This will help them to find their goals easily. This will always do good to your website because it will be considered as a helpful guide and will be included in the search engine results.

7. Reward for valuable users: Always try to reward valuable users of your website. This can be done by promoting their content on the home page. Even sending a private email to appreciate their work is a good way of rewarding them. It will also help you to keep them coming back.

8. Participate: Social media is also a kind of two way street. So you need to indulge and participate in conversations. By conversing with others, you are only trying to create an awareness of your buzz. You can spread your message faster and wider.

9. Target audience: You will be in great trouble if you do not know your audience. You need to know about who will be really in need of your products and services and then target accordingly.

10. Content is important: Some kind of content can spread naturally. Whatever is the industry or product, some content work very well. So, whatever you want the audience to see, create appropriate content to attract them to it.

11. Realistic: The most important thing is that you need to be real. Fakers are not encouraged by any community. So be realistic and use other techniques such as SEO for achieving your target.

12. Try new things: Social media optimization is gaining popularity. So you can still try new things to see how it increases your visibility. Use new p[products, tools and challenges in your sphere to achieve what you need.

13. SMO strategy: Set your goals and define the objectives. You should also know about where you are heading to. Use appropriate tactics, sales, reputation, credibility, influence, traffic and charity for developing your business.

Following these simple rules, you will be able to achieve social media optimization for your website. This enables more traffic and better visibility of your website.

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  1. Ecommerce // December 27, 2011 at 10:00 PM  

    A lot of people nowadays are engaged in social medias because all of us know how this social medias change our lives.

  2. Anirudh // January 4, 2012 at 11:30 AM  

    hmm... Great Post ! Thanks for Sharing .

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