An SEO campaign involves different kinds of strategy. It really depends on what kind of impression you want to make towards your customers. The usefulness of the methods you are using can vary. Experts are needed to be able to know the right techniques for the SEO campaign. The strategy that you are using in your campaign would define the campaign as to what type it would be like. There would be two strategies involving an SEO campaign and that would be the Ethical and Unethical ways.


There is really an unethical campaign for the SEO. The legal authorities call it Black Hat SEO. This unethical way involves keyword stuffing. The service providers give a very long list of keywords and put them onto the web page. They do this just for the sake of getting a higher ranking on the web page. Another way of doing black hat SEO is the invisible text. This text is written on a white background so that the viewer or the user cannot see it, but on the other hand, the search engine can. This type of SEO strategy really works, but on the counterpart, this is just for the mean time. It won’t last that long before the rightful authorities would notice it. With the help of some search engines, this trickery would eventually be noticed. Later, the customers would see it as a phrase with no sense.

The ethical strategy called the White Hat is not really that everything good. It also involves unethical ways. These include frauds which is really rampant these days. This is avoidable as long as you do research on some references before accessing this method.

There is a mix of these two ways and this is what we call the Blue hat strategy. This is a rising trend in the SEO strategy. The focus of this is it uses the advanced practices of the two strategies so that it could achieve the greatest and lasting results. Even though this had been developed for quite a short time, it quickly grew to become a well known strategy.

But in the end, remember that doing an SEO campaign takes time. It doesn’t matter what provider you try to view because any of it that would promise to make your site as number one is a provider that should be dropped.  If you are still starting as a new website owner, it would be difficult to rise at the top at once. Do not make the head dogs as your competition. Instead, build your time in research, and be patient for your website to rise slowly.  You are competing for the placement. The SEO is the main way to try to get to the top of the search engine results page; and SEO here is defined as keywords. These keywords are your basic steps in finding your direct competition.

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  1. K Bharath // November 1, 2011 at 4:08 PM  

    We should not ever use unethical way of SEO because of the SPAM Linkbuilding i almost lost my blogs traffic by using a SPAM Linkbuilding Site.

  2. tushar // November 1, 2011 at 7:45 PM  

    i have always believed in the ethics of blogging. You can never win away cheating. infact my blog name is also bloggersethics.con :-)

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