Website OptimizationInternet has redefined the dynamics of business world with every small or large business owners look for having their websites ranked on top in search engine results. Consequently, website optimization or SEO techniques expanded with a lot of diversity with the search engine algorithms as the sole driving force. Even if any SEO strategy is termed as the perfect strategy today may turn out to be less useful in a short span of time when search engine indexing algorithms change. SEO has two subdivisions which are listed:
1. Off page Optimization: It basically deals with the reputation or profile of any website. It is related to the visibility of a page in search engines and thus controlling its ranking. Simply, it influences and controls the image of a website that is portrayed by search engines.
2. On-Page Optimization: It deals with the quality and nature of content being placed on a web page. In simple words, on-page optimization can be thought of as everything done on the website for optimization of content available on it so that the particular website can make its place in the search engine page results whenever visitors search through corresponding keywords.
The above mentioned techniques collectively account for a single objective of improving the page rank of any website. Besides this classification, some other tips and tricks for making a page rank higher in search results are highlighted here:
Ways to Improve the Website Page Rank
Search engines normally rank pages on the basis of backlinks i.e. the more backlinks a website has, the higher its page rank. Back link is actually a pointer to your website form other websites. Therefore, to have a boost in page rank links are important.
- Active Presence on Social Networking Sites
- Directory Submissions
- Links from Relevant Websites