It can be easy to get into a blogging funk. You lose your inspiration. You have other projects demanding your time. It stops being fun. Whatever the reason, if you fall into a funk, so will your blog and so will your readers. It doesn't take long to lose even long-time readers if it seems that your blog has stopped producing or stopped being fresh. In our increasingly busy and demanding society, we are all juggling our precious time, and readers who don't feel like they're getting value for their time will move on quickly.

5 Tips for Keeping Your Blog Fresh

So how do you keep your blog fresh so that your readers will keep coming back? Here are a few tips:

Post Regularly

The simplest rule of blogging is this: Write regular content. If you're page hasn't been updated in weeks or months, readers won't waste their time checking back for sporadic posts or posts that may never come. You don't have to write every day, but you do have to maintain a somewhat consistent schedule. Write a couple of times a week, or even just once a week. If you run out of ideas for new posts, there are a number of resources to inspire you: the news, other blogs, social media, new research, and so on. There are even idea generators that will give you topics for posts. Stay abreast of what's happening in the world, and write relevant posts with something unique to say.

Use Guest Bloggers

If you can't keep up with writing new content even a couple of times a week, of if you've just lost your blogging mojo and come down with a severe case of writer's block, consider using guest bloggers. Not only will they be able to provide new content for you, but they are also likely to provide a fresh perspective that can help enliven your blog. You may even find fertile ground for lively debate in a guest post.

Use Humor

It's hard to get bored when you're laughing. If you're funny, you're readers will love coming back to your site, and you'll always have a good time writing. Of course, you do run the risk of being too sarcastic or too edgy in your humor and alienating some readers. Don't let this be a deterrent. Even if you push the envelope, you're likely to draw in readers. Think of Howard Stern. Even if people disagree with or are offended by what you're saying, chances are they'll still engage with you and will be more likely to want to hear what you say next.

Stay Up-to-Date with Trends

You don't have to download every flashy new widget or start sprinkling your posts with all the latest hipster lingo. But if you're page is still rocking a MySpace logo or you're still talking about Napster, most readers won't find you relevant or trust you as a credible source. Stay up-to-date with social networking (and maintain active profiles that are linked to your blog), design trends (get rid of the Comic Sans), and SEO strategies (they're what will bring readers to your blog in the first place).

Do Something Unexpected

Break out of the box and surprise yourself and your readers. Add a new feature, likely a weekly theme or a new category. Host contests or giveaways. Modify or completely change your design or color scheme from time to time. Adding new content or taking a new approach on your blog will interest and excited your readers -- and hopefully you, as well, so that you'll feel more energized by what you're doing on your blog and pass along that enthusiasm.

Have you ever hit a slump with your blogging? What techniques helped you break out of your funk and keep your blog fresh?

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  1. Nhut Le // October 7, 2011 at 7:32 PM  

    Posting quality content regularly is a good choice. Quality content makes visitors return to our site.

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