With so many people jumping onto the new social media bandwagon, it isn't any wonder why blogs have been put on the back burner for now. However, as with article marketing, blog marketing is still one of the best social marketing tools out there and you definitely shouldn't give up on yours. Here's why.

First of all, it may be true that social media platforms like Facebook, Twitter, YouTube and LinkedIn can help you build relationships and make a lot of connections on a daily basis. However, you shouldn't forget that your blog can also help you build relationships and talk to various people on a regular basis. In fact, it would be highly recommended to use your blog for these reasons.

Also Read : 5 Productivity Tips For Bloggers

You might not realize this, but your blog actually gives you much more space to build relationships and communicate with people than any other form of social media out there. You can constantly invite people to visit it, you can communicate as much as you want on it, and you can interact with people through your blog's comment section. So, if done right, your blog could actually be the destination website for your target audience.
Don't Give Up

Second of all, the only reason why social media platforms have become so popular to begin with is because they were once used to drive traffic onto blogs. That's right. Most people would start short conversations on Twitter and then finish what they had to say on their blogs. They would also use websites like Twitter and Facebook to announce their latest blog posts, articles and videos, so that more potential clients would visit their blogs and backlink to them.

So, why don't you continue to do this? Social media platforms can directly send traffic onto your blog in no time and by using them, you can get a constant flow of brand new traffic over to your blog, thus encouraging visitors to keep coming back, no matter how many social media websites are currently out there.

If you want, you can even email invites out to people to come to your blog. Some people might say that emailing is dead, but if you do more with it than just sending out offer after offer, then you could actually build quite a loyal following with it.

Also Read : 10 Surefire Ways to Increase Blog Readership

Once potential clients actually view your blog, you can then send them practically anywhere. So, if you have a new service or a new product available, for example, you can mention it on your blog and get people to go to the actual sales page in the end.

On that note, if you know somebody else who has a great service or product available, you can blog about it, too, and help your colleague, friend or family member out at the same time. As you can see, blogs still have a lot of profitable uses, so don't give up on yours just yet.

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