Social media is a big buzz word right now, and most every online business owner has at least a vague notion that they should be engaging with their customers through social media. The question for many business owners though, is “How?”

How to Use Social Media to Grow Your Business

Two ways to use social media:

Broadly speaking, there are two ways you can use social media for your business: You can use it to try to generate traffic to your site, or you can use it as a way to keep in touch with your existing customers and gradually grow more potential customers.

For the majority of businesses, using social media to its fullest, for growing explosive amounts of traffic is tricky, but if you are just starting out, it can be a fantastic way to keep in touch with your existing customers whilst also building your brand recognition.

How to get started:

When you are first getting to grips with social media, it is best if you just pick one service to learn, don’t try to do them all right away. Personally, I think twitter is a great place to start, because it is simple and easy to set up.

Start by adding your Twitter account to your website and encourage your customers to follow you. Let your existing customers know that you are on Twitter and that they can follow you.

Then start actually tweeting…

Social media will never work for you if you don’t use it. Try not to overdo it at first, because you will soon get bored and let it slip. A good, consistent effort is what you need.

Use social media to let your customers know about special offers, and also interesting things that are happening in your niche – things they might actually find interesting. You could also give out voucher codes every now and then.

Make it worthwhile for your customers to follow you, otherwise they won’t bother.

The next step:

The real power of social media is when you can use it to find new customers. The most effective way to do this is to encourage your existing customers to sign up, like you, follow you or whatever, and then to tell their friends.


If you can make your social media accounts worthwhile – so that your customers actually get some benefit from connecting with you, they will eventually start telling others about you, and this is when your business will actually start to grow.

Like many things in business, there will certainly be an investment up front, you need to stick at it and keep going. The web is littered with social media accounts which are never used and have long since been abandoned, this is a sure fire way to fail at social media.

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  1. Imran Soudagar // August 28, 2011 at 9:57 PM  

    Nice article, surely Twitter is a awesome place to grow friendship and also for growing business.

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