Ever wonder how you can ensure that your website or blog is easily found on major search engines like Google, Bing, or Yahoo! Search? The key is SEO, or search engine optimization. Most search engines only show 10 results on a Search Engine Results First Page (SERP), so you want to be sure that your customers find you on the first page near the top of the list. If you do, you’ll get a lot of hits. But if you’re on the second or third page of search results, you’ll miss 99% of the traffic that goes to the top-ranked site.
There are two critical things you need to know about search engine marketing. The first is that search engines are the most precisely targeted marketing medium in history. That is because users type exactly what they are looking for in the search box.
The second thing is that you have to gain traction with the search results. But once you do that, incremental costs for gaining additional exposure are quite small when compared with the rewards you can potentially reap. This means that the little guy can compete head-on with large corporations. This offers tremendous business growth potential.
To many, SEO seems a complicated mystery. Others view it merely as an extension of regular marketing techniques. Probably the best way to think about it, though, is as a matter of simplicity and common sense. The sole purpose of search engine optimization is to make a website as easy as possible to find in the search engines.
To be good at SEO, you don’t need a lot of special knowledge about algorithms, taxonomy or programming. But you do need to have a general understanding of the basic principles behind how a search engine works.
For example, it’s important that you know about spiders. Search engines collect data about a particular website by sending an electronic spider, or bot, to visit the site and copy its content for storage in the search engine’s database. These spiders follow links from one page to the next. As they capture and assimilate information from a particular page, they record links and send other spiders to copy the content found on the linked pages. This is an infinite process that never ends. Thus, search engines build databases that collect tens of billions of pieces of data. You want to be sure that your information is easy to find in this morass of information. That’s what SEO is all about.
About Author : Paul Estcott is the founder of MBiz Inc., a bright new company that offers top quality content, marketing consultancy, and facebook marketing campaigns.