A large percentage of online marketers fail because they enter markets that are not viable, the products they choose are often in niches that are highly competitive and in some cases the niche itself has no commercial value. With millions of affiliate products available to basically anyone, the task of finding the right product can become a challenge.
The last thing you will want to do is choose a product, build a site around that product, promote your site and then find out that the demand for the product is low. This will be a complete waste of time and money, and it could even demotivate you to the point of quitting the internet marketing game. Thankfully, there are various methods that you can utilize to analyze the market and find products that adequately satisfy the needs of your chosen market.
Online forums are one invaluable source that provides you with a hub of information that will assist you in finding lucrative gaps in niches. In this article I will outline exactly how you should use online forums to conduct your product research.
Many internet users utilize search engines to find solutions to their problems, and if you offer the most appropriate solution to a problem then you are in a position to make money from your offering. In most cases the solutions already exist in the millions of affiliate products online, but finding the problem itself is where thousands of online marketers fail.
This is where online forums come into the fold and allow us the opportunity to find specific problems that people are dealing with. A forum itself is a community of individuals who have a common interest or share a common problem. For example: a Psoriasis forum will attract individuals who suffer from Psoriasis, and within the forum these individuals will support each other and discuss their problems openly. People in general are not afraid of sharing their problems on an online forum because of the anonymity that the cyber world provides.
To find relevant forums and discussions in your niche you can utilize a service like Omgili. Omgili is a dedicated search engine that crawls all the forum discussions that occur online. This platform allows us to search for relevant forum discussions and it even provides data on the number of replies each thread has received. You will simply need to key in your niche keyword, and you will be given a string of relevant discussions. Browse through the threads that are directly related to your niche and you will inevitably uncover posts where people reveal there heart and their problems.
This research technique will reveal multiple problems that people are facing in your niche. If Search Engine Marketing (SEM) is your primary promotional technique you will need to further research the problems you uncovered and the keywords that are associated with these problems. Thereafter all you have to do is find or create a product that adequately solves these problems and promote it.
The process of browsing online forums and noting the problems people face will requires less than an hour of your time, and if your research is done correctly that hour invested will supply you with invaluable data that can help you rake in a respectable income.