A blog, which is a short form for the term web log, is more or less of an online journal, a type of website normally maintained by an individual who posts regular entries of description of events, commentary, or other materials such as video and graphics. It can also be described as a website that will allow one to reflect, discuss, and share opinions on various topics whereby other members can sign up and comment on the entries or posts on the web log.
With such a description, you can now see that a blog is a potential way of marketing and promoting your business online. Every day, more and more webmasters are realizing the great opportunity that blogging presents of generating real income online, such as using Google Adsense. This may come as a shocker to many, but thousands of bloggers today end up earning thousands of dollars each month from something as simple as blogging. But how do you get started and join in the bandwagon?
1. First and foremost, you need to create a blog which can be free or paid depending on your flexibility in budget. Something like blogger.com offers free web hosting, or wordpress.com which offers blog hosting services but at a very affordable rate considering how much it has the potential of bringing you every month. To get started, you will need to register a domain name, which can cost you as little as $4.95. If you are on a tight budget, just get started with blogger.com which is not only free but your blog posts might get indexed much faster seeing as it is that it is owned by Google.
2. The next course of action would be to select the niche you will specialize in. It would be pointless to just start a blog for ‘general posts’ where you will post information regarding web hosting, internet business, domain names and all else in between. Unless of course you are doing it for fun but if you are serious about making money online, you should have a specific niche so you can also start to get targeted ads or your blogs.
3. The next step should be to create content for your blog post. It is advisable you create your own unique content so you can be able to customize the content to your target audience. If you don’t have the time or money to hire someone to do it, you can visit any of the many article directories, select the best articles, and then post them on your blog. You should however take them as they are without making any alterations so you do not infringe copyright and stuff.
4. Once you are done, it is time to monetize your blog, which you do by simply visiting the official Google Adsense page and signing up for a free account. It will take Google roughly 24hours before they approve or reject your request to have Adsense ads on your blog but after approval, you will simply need to copy and paste the code where you want the ads to appear on your blog and you will be done.