SEO stands for "search engine optimization".
This is a series of techniques and technologies to make the best of one's website's position on the search engines such as Google and Yahoo. There are many techniques for achieving a better position for your site or blog on the search engines and much debate arises over what is best.
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Do Read : Tips to Increase Your Search Engine Rankings with SEO
You will often see sites and companies offering SEO services and making grandiose claims such as getting your website to the top of Google or Yahoo and it's a sure bet they're just boasting. The search engines are geared toward providing the most relevant information regarding specific search queries. Should you search for let's say, "how to buy a car", you'll end up with all sorts of generalized responses. However, if you specify a more targeted query such as "how to buy a 1965 Ford Mustang in PA", then you'll get a more precise response from the search engines.
These search engines are again, supposed to cater to your queries and not hit you with tons of advertisement responses. Each search engine is different however in that they each offer or present different responses based on their agendas. Some search engines are just spam farms. They’ll not return a response that is beneficial but responses that point you toward their advertisers. Other search engines however are more ethical and want to provide you with the best results regarding your queries and that's where SEO comes into play.
By the use of specific keywords placed strategically within the text and title of a website or blog so that as the search engine searches it looks for those words and phrases and should your website contain them and in some cases show enough popularity with other websites linking back to yours, your website rises in the ranks.
Such techniques as tagging pictures or stories and posts with relevant subject matter also contribute to more SEO and vigilant webmasters take great care in monitoring the changes and structure of the major search engines. Should a website drop in rankings, the smart SEO expert would look at what competition there is and correct their sites accordingly.
Do Read : Top 5 SEO Tips
As the search engines change their algorithms to perform more efficient tasks it's often that what worked before may not work now and a new strategy need be implemented. So this can often change the face of an industry so the smart webmaster is always on his or her toes.

Guest post by baba pandey who is an SEO Expert.

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2 comments

  1. Prince Zermic // April 14, 2011 at 9:34 PM  

    As website owners we only really care about our pages being found for searches that are relevant to our website. And that's what SEO is all about. Google and the other engines don't disclose precisely how they decide which sites rank at the top of the results for any given search phrase. That would be like Coke revealing their recipe or KFC listing their herbs and spices. Instead, we have to use other tools to find out how SEO works.

  2. SEO Services UK // April 28, 2011 at 4:13 PM  

    According to me SEO is very essential if you need to successfully earn cash online.Due to the importance of website positioning, many website owners spend some huge cash and effort improving their website ranking on search engines.

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