In the last post Website Planning - Part 1 we talked about the cost of creating a website, paying taxes on a website and timeframe for creating a website. Today in this post we will talk about Website Copyright Laws, Necessary Skill Building and User-Friendly Factor…
Website Copyright Laws
By law, all original content created and displayed on your website automatically belongs to you. There are no additional steps required to officially copyright this content.
Unfortunately, it is relatively easy to infringe on website copyright laws. For this reason, you should include only truly original text and pictures on your site, and possible consider marking your content with a ‘watermark’ that displays your domain name. While the first step will keep you out of trouble, the second step will potentially deter others from trying to steal or reuse your content.
Necessary Skill Building
The more you know about website design, the more professional and user-friendly your site will be. For this reason, you might consider taking an online or campus-based course in web design, or possibly consult a web-savvy friend. You can also purchase web design software, such as Microsoft FrontPage—ideal for beginners—or Dreamweaver, which is more complex but also, allows you to do more things.
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Communication is key, particularly if you are buying or selling products online. When a consumer buys a product online, they are committing to a purchase without ever having seen the actual product, which requires a tremendous amount of trust. The more accessible you are to the consumer, the more likely you are to establish the level of trust required for online business.
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For this reason, be sure to include a contact page with a reliable email address, customer service telephone number, and possibly even a postal address.
You might also consider an FAQ page that answers frequently asked questions about your products or services. And by all means, if a consumer contacts you directly, respond immediately. In many cases, a quick response to consumer concerns is the difference between keeping and losing business.
Bottom LineThe bottom line to creating a successful website is to gather as much knowledge and build as many skills as you possibly can, prior to beginning the creation process. While you can do this on your own, through trial and error, with the help of a friend, or by taking an official web design course, the important thing is to slow down and take the time to properly educate yourself.
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After all, Rome wasn’t built in a day, and a truly successful website isn’t likely to be either.