SEO is the process of optimizing a website in order to rank it high on search engine results. Whenever someone searches for a relevant phrase or a word on search engines, you want to display your website in the top results. It is quite interesting to note that among the 900 million websites that appear for the search query, if your website fails to appear in the top 10 pages, then it is virtually invisible to the searcher.
It could be quite a challenging task to attract visitors to your website. Using search engine optimization is neither a trick nor a back, it is simply writing the pages in a way so as to provide the customers exactly what they want. The following tips will help you use SEO better to increase your website’s rankings.
Do Read : Top 5 SEO Tips
The first step is to choose a target phrase, which shall describe your page comprehensively. It needs to have three aspects – it needs to be an important part of the content, the phrase should be accurate and relevant to the information and it should be popular in such a way that the phrase is the first thing that comes to the searchers mind. For instance people searching for food for their cats will simply type ‘cat food’. The second step is to write your page with relevant and useful content. The focus should not be solely on meta keywords, but also on providing helpful content to the prospective customer. Another point to note is that the more your target phrase is popular on the search engines, the more will be the competition. Hence, analyzing your competitions target phrase can help you create a phrase unique to yourself, which will help you corner others aside.
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